Wednesday, May 30, 2007

Improving my presentation - Part 7: Improved Matting Techniques

In previous parts of this series, I talked about bigger prints, better framing, and choosing some nicer mats. Now I'll talk briefly about better techniques for cutting my mats

Matting Technique

Aside from just choosing new materials to work with, I thought it would be a good idea to examine options more more interesting matting techniques. So far, I've just done single or double layered mats with a simple rectangular beveled cutout. However, I was thinking about other things I could do. On idea that came to mind was cutting V-Grooves, so I went and ordered a V-Groove addon for my Logan 650. When I received it, I instantly gave it a try right away and made a decent simple rectangular outline groove. Next, I tried to cut a more complex pattern of 2 overlapping rectangles and it worked wonderfully.

Also, to go along with the V-Grooving, I'm planning on cutting my mats with notched corners. I figure that would add another level of interest to the mat. Finally, for some of the prints, I'm considering going with 3 layer matting.

Applying the Changes

One of the issues with these changes is whether or not to use them on all prints. It's not very reasonable to do it on the smallest size prints. V-Grooving and notched corners takes a lot more time to do, and the better matting is more expensive. There isn't a whole lot of profit margin in the smallest prints, and it can be difficult to bump up the price on those prints very much.

However, in the end, I think I might be able to use this all to my advantage. I've been thinking about creating incentives for people to buy larger sized prints. I think a big incentive can be better matting. If I left my medium sized mats as is, downgraded my smallest mats to only white single-layer matting, and introduced these new mats and cutting style for only my largest prints, I think it could convince some people to upgrade to a larger size. If there is a demand for the better matting in smaller sizes, I could always choose to offer a custom made print for an extra fee.

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